Fueling Entrepreneurial Excellence:
Mentorship | Capital | Growth
PITCH COMPETITION
Our 2024 cohort featured five bold innovators who took the stage to showcase their vision, hard work, and game-changing products. Before an audience of donors, sponsors, friends, and judges, they demonstrated how their businesses solve real problems, drive sustainable growth, and enhance the lives of consumers. With $10,000 in awards on the line, these entrepreneurs made their case for why their ventures deserve investment and support, marking a pivotal step in their journey toward lasting success.
MEET THE 2024 Rooted Cohort
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![Woman speaking into a microphone on stage indoors, wearing a black outfit with a headset microphone.]()
Carolina Ramirez
Tozi Tea
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![A woman in a white suit speaking into a microphone and pointing, with shelves in the background.]()
Madi Khalid
Billion Dollar Cookie Dough
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![Person speaking into a microphone in a modern interior setting with cream curtains and a plant in the background.]()
Quinita Whitfield
La La’s Carribean Lemonade
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![Person wearing a hat speaking into a microphone in a modern room with an audience, featuring shelves with plants and decorative items in the background.]()
Damiano Austin
Sea Moss Boss
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![A person speaking in an office setting, wearing an orange top and black skirt, gesturing with hands. A seated person in the background with a laptop. Shelves with plants and decor visible.]()
Marva Benjiman
Benji’s Peach Cobbler and Sweets
Rooted Cohort Applications Open Spring 2025
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