peləˌtän (noun) a group of cyclists who, through the mutual energy benefits of drafting, work together to aid each others’ success.

Mission Statement

Empowering Black Entrepreneurs Through Cycling & Commerce

Specializing in designing impactful programs, we are dedicated to fast-tracking the triumph of Black-owned businesses. Our initiatives and programs focus on providing strategic support and resources, harnessing the mutual energy benefits of collaboration to catalyze accelerated success.

Just like cyclists working together in a Peloton, we foster a landscape of empowerment, growth, and lasting impact, ensuring the road ahead is navigated with collective strength and shared momentum.


Green and white infographic about a business accelerator program launched in 2022. Highlights include 5,000 units sold, 70% Black participation, 70% successful participants, and a 75% sales increase.

HOW WE’RE DOING

Infographic about Columbia City Night Market with details on foot traffic, vendor support, repeat vendors, sell-outs, total vendors, Black participation, new businesses launched, and participation growth from 2021 to 2023.
Infographic about Fresh Air, launched in 2020, highlighting 35 events in 10 cities, 70 businesses empowered, 14,000 miles biked, 500,000 total calories burned, and 160 car trips per year reduced.
Estimates derived from vendor, partner, participant and visitor engagement data, highlight the success and growth of Peace Peloton's programs, underscoring its positive impact on the local community, businesses, and effectiveness in promoting growth and prosperity among participants.

Upcoming Events

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A family enjoying time outdoors in a park, sitting on a blanket. The woman and child are sitting in front of a tall white flag with red and black text that says Peace Peloton, and there are autumn trees and buildings in the background.