THE AUDACITY OF A
MONDAY BLOCK PARTY

Peace Peloton’s business growth initiative and the next evolution of what was formerly Fresh Air — shifting from a general community gathering to a more intentional model built to directly support growing businesses

Each year, Peace Peloton will identify and vet four emerging businesses with momentum and potential. Then we’ll put it to the people: the community votes on which business gets the activation.

The selected business receives a full-scale block party built to elevate their brand, introduce them to new customers, and position them as a go-to spot in their neighborhood.

We believe sometimes the best way to grow a business isn’t to hand them money. It’s to bring them the people.

One business. One block. One bet on local.

HOLD MY SPOT

July 6 | 3p - 9p

Join the Ride

HOLD MY SPOT

Or Just Show Up and Party

Either Way
You Belong Here

Volunteer at Hub & Spoke

People | Parties | Progress

  • "I'll ride in a tornado for a Peace Peloton event here!"

    @J_jouet

    Atlanta, GA

  • "Thank you Doc for bringing this incredible gift of visibility and vibrancy (and FUN) to Seattle. We are blessed!!"

    @backalleybikerepair

    Seattle, WA

  • "It was such a joyful ride! Can't wait for Chicago."

    @faviswims

    Minneapolis, MN

  • "Thank you for bringing Peace Peloton to Oakland, as you can tell, the #510Hikers had a blast."

    @yo.barnes

    Oakland, CA

Past Fresh Air Events

Seattle, WA | Washington, DC | Chicago, IL | Los Angeles, CA | Oakland, CA | Minneapolis, MN

People riding bicycles on a street during a group biking event. Foreground shows a smiling woman wearing sunglasses, a helmet, and a white jacket. Other cyclists in colorful jackets and helmets are in the background. Trees and cloudy sky visible.
Group of cyclists riding on a tree-lined road near water, wearing helmets and varied cycling gear. A road sign indicates "S Alaska St."
Large group of cyclists wearing helmets and colorful outfits gathered together, some holding signs or bicycles, in an outdoor setting on a cloudy day.
Group of people practicing outdoor yoga on a grassy area with exercise mats; trees and buildings in the background; a "Peace Peloton" flag present.
Group of cyclists wearing helmets and masks gathered outdoors, attending an event possibly related to a bike rally or protest. A camera and microphone are visible in the foreground, indicating media presence. Trees and buildings are in the background
A person wearing a black t-shirt and shorts speaks into a megaphone on a sidewalk next to a red bicycle. Two children in pajamas stand in a doorway in the background.
Group of three people posing at a public event, two wearing cycling helmets and jerseys, and one wearing a red jacket with Northwest African American Museum logo. Crowd in the background.
Group of cyclists and pedestrians gather on the sidewalk in front of a blue Bike Mobile truck under partly cloudy skies with utility poles and a hillside in the background.
Four people are sitting on the grass at a vintage car show. Two men are lying on the ground, one is laughing while the other is resting. Two women are sitting beside them, smiling, with one wearing a red bike helmet. Classic cars are parked in the ba
Two women smiling on their hands and knees outdoors with green grass in front, a tree trunk wall in the background covered with red and green ivy, and a dog sitting on an adult's back in the background.
Group of cyclists under a decorated canopy or ceiling, with some people waving and smiling, in an urban setting with trees, buildings, and traffic in the background.
Two men standing in a park, one on a bicycle, both wearing t-shirts that say 'Peace Peloton.' A woman with a bicycle and a snack in the background. Overcast sky and trees surround the scene.
Two people standing outdoors at a park gathering, smiling at the camera. The woman on the left is wearing glasses, a black headscarf, a yellow T-shirt with black text, and holding a cup and food. The man on the right is wearing a gray T-shirt with re
Group of people riding bicycles on a tree-lined street in a cycling event on a sunny day.
Smiling woman in a blue jacket and helmet on a bicycle among a group of cyclists on a city street.
Group of people celebrating outdoors with raised hands, some wearing helmets and masks, standing on a wooden platform with a colorful mural and a building in the background.
A group of diverse people taking a selfie outdoors on a cloudy day, dressed in casual and athletic clothing, some wearing hats and jackets, with trees and park equipment in the background.
Three young women sitting on a blanket in a park, smiling at the camera, enjoying a picnic with cups of food on a sunny day surrounded by green trees.
Three people riding bicycles across a street marked with a bicycle lane, with palm trees and houses in the background on a cloudy day.
A group of smiling cyclists, wearing helmets and posing cheerfully on their bikes during a ride, on a city street lined with trees and buildings.